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Beta Startup 101  
Co created with Harvard alumni entrepreneurs




The Beta Startup Bootcamp is an online immersive 8-week program designed to give aspiring and early-stage entrepreneurs the important skills, tools, and learning principles necessary to start the journey to turn an idea into a reality. 

This is co-created with Harvard Alumni Entrepreneur.

Through a combination of pre-recorded learning sessions, you’ll learn how to:

  • think like an entrepreneur

  • identify a problem to solve

  • validate your idea

  • choose a business model that best fits your idea…..and so much more.

Whether you’re a recent graduate, a seasoned professional, or an entrepreneur at heart, our StartUp Boot Camp is the perfect way to learn what it takes to launch your startup. 

This program includes

  • The fundamentals of startup business planning 

  • How to develop your product or service concept 

  • What’s involved in building a prototype or MVP 

  • The “how to” essentials of marketing and sales 

  • How to raise funding 

  • What it takes to launch your startup 

Plus - Experienced entrepreneurs and investors will share their real-world insights and advice.  


  • Learning the ins and outs of what’s involved in building a startup 

  • Access to our exclusive learnings and resources for up to 1 year.

  • Certificate of Completion upon meeting requirements



Learning Objectives

  • Understand the basics of entrepreneurship: the different phases of the entrepreneurial journey, the key skills and attributes of successful entrepreneurs, and the challenges and opportunities that entrepreneurs face. 

  • Learn about the different phases of the entrepreneur journey 

  • Learn about the different aspects of starting and running a business such as market research, business planning, financial management, marketing, and sales. 

  • Gain exposure to different startup models and frameworks, and the different ways to start a business, such as bootstrapping, venture capital, and corporate entrepreneurship. 

Key Concepts

  • An understanding of the course material

  • Onboarding


The Market

Learning Objectives

  • How to assess overall market demand  

  • How to segment the market  

  • How to identify unmet market opportunities  

Key Concepts

  • Market Demand 

    • What's the mission?  

    • What's the size of the market in $? (TAM, SAM, SOM)  

    • How did you arrive at that number? (pricing per user * total users)  

    • What's the YoY growth rate of the market? (it is more than 20%?)  

    • What are the market's segments?  

    • What's the segment you focus on?  

    • What's the customer persona of your segment?  

    • What's the pain/job-to-be-done list of your customer?  

    • How's the pain/job-to-be-done addressed today?  

    • What are the shortcomings of the current solution?  

    • Why hasn’t your solution been built before now?  

  • Market's Unmet Demand 

    • Who are your top 3 direct competitors?  

    • How much do you know about them? (product, team, finance)  

    • Who are your top 3 indirect competitors?  

    • How much do you know about them? (product, team, finance)  

    • What barriers exist in entering and growing in the market?  

    • Is there a clear initial foothold for you in the market?



Learning Objectives

  • How to build a product  or service

  • How to go to market  

  • The difference in building traction in consumer vs enterprise space 

Key Concepts

  • Product 

    • What’s the vision?  

    • Is your product launched?  

    • What are the key value props of your product?

    • For each value prop, what are the key features?  

    • What's the end-to-end experience of your product? (link to demo)  

    • How is your value prop unique and compelling?  

    • Why your product will sustain thru the competition?  

    • Why do customers spend the effort switching to your product/services over the competition? 

    • How to gather user feedback and make your product better?  ​

  • Go-To-Market 

    • How do you reach your customers by different segments?  

    • Where are your customers?  

    • How to calculate your projected market penetration?  

  • For Enterprise  

    • Hardware Sales / Preorder Sales / Paid Contracts / Annual Recurring Revenue / Monthly Recurring Revenue / GMV / Transaction volume /AUM  

  • For Consumers  

    • Repeating usage metrics: # of waitlisted users / repeat users (DAU, WAU, MAU) / churn rate / PMF Score or NPS Score 

    • New usage metrics: # of new users per month / MoM growth  

    • Monetization metrics: Monthly Recurring Revenue / Annual Recurring Revenue 



Learning Objectives

  • Identify the unique strengths  

  • Identify the alignment between company goals and personal goals  

Key Concepts

  • What's your journey up to the point of starting this company?  

  • What's the personal goal of starting this company?  

  • What do you want to do in the short and long term?  

  • Do you have to be CEO?  

  • How does your company goal align with your personal goal?  

  • When you are stressed, what do you do?  

  • What's the equity split of your team?  



Learning Objectives

  • Identify the skillset that the team needs  

  • Define values & culture for the team  

  • Define compensation & equity rewards for the team 

Key Concepts

  • What's the current set of your team's capability that will make your product’s unique ability endure? 

  • What skills do you still need to hire? This includes competencies, educational background, and professional experience.  

  • How do you plan to attract top talent?  

  • What are the shared values in your team?  

  • How will you communicate, interact, and socially bond with your team? 

  • What's the equity split of your team?  


Business Model

Learning Objectives

  • Identify the revenue model  

  • Identify the cost model  

  • Identify the revenue/cost ratio 

Key Concepts

  • What's your revenue model?  

  • What's your current # of paid clients & target?  

  • What's the average revenue per paid client & target?  

  • What are your major revenue stream(s) and their breakdown?  

  • What's your cost model?  

  • What's your major variable cost?  

  • What's your major overhead cost?  

  • What's your LTV / CAC ratio & target?  

  • What's your margin & target? 

  • What's the link to your financial statements? (if you don't have it, what are your monthly burn and monthly revenue?) 



Learning Objectives

  • Define money use  

  • Map out the runway  

  • Define the key business result with the money raised 

Key Concepts

  • How much money do you need to raise?  

  • For what use?  

  • At what valuation?  

  • How much cash do you currently have in the bank?  

  • What's the monthly cash output/input?  

  • What's the runway? (amount of cash divided by the monthly output)  

  • What's the key result you plan to deliver with the money raised?  

  • What's the link to the business plan? 


Program Takeaway

Learning Objectives

  • Identify the key takeaways from your experience in the boot camp. 

  • Reflect on what you have learned and how it will apply to your future entrepreneurial endeavors. 

  • Identify areas where you need to improve and develop a plan for doing so. 

  • Stay motivated and focused on your entrepreneurial goals. 

Key Reflections

  • What have I learned from my experiences? 

  • What are my strengths and weaknesses as an entrepreneur? 

  • What are my goals for the future? 

  • What challenges am I facing? 



What is an online startup 101?  

Our online startup bootcamp is designed to help pre-founders and first-time founders learn the skills they need to start a successful business. The program is conducted entirely online and includes self-paced recordings for content.


What are the requirements for attending the HarvardAE Startup Bootcamp?  

All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging throughout the course.


What does an HarvardAE Startup Bootcamp cover?   

Our online Startup Bootcamps cover a wide range of topics, including business planning, marketing, sales, finance, legal issues, and more. 


Are there any live sessions?   



Who is the HarvardAE Startup Bootcamp for?  

Our online Startup Bootcamp is designed for pre-founders and first-time founders who are looking to start a business but don’t have the skills or experience they need to get started. 


What are the requirements for receiving a Certificate of Completion?  

In order to earn a Certificate of Completion, participants must thoughtfully complete Modules 1-8 


How long is the Startup Bootcamp?   

around 3 hours total. 


Is the Startup 101 free?  

Most online startup bootcamps are not free. However, our Startup Bootcamp offers scholarships to help make the program more affordable. Contact for more information.



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